About Promo Alliance
One of the largest and fastest-growing reseller support organisations in the SA Promotional Products Industry.
Who We Are
Promo Alliance is a trade-only promotional gift buying group that brings together nearly 300 resellers across South Africa. By pooling purchasing power, our members enjoy immediate discounts on all major suppliers' standard prices — without minimum order quantities, minimum order values, or restrictive contracts.
Our buying group model is simple: you continue to run your business your way. There are no non-compete clauses, so you can still buy directly from any supplier whenever you choose. Promo Alliance is an additional channel that saves you money, gives you access to in-house branding services, and provides a dedicated account manager to handle all your supplier orders in one place.
Whether you are a seasoned promotional products distributor or just starting out, Promo Alliance gives you the tools, pricing, and support to compete with the biggest players in the industry.
300+
Members
5%
Instant Discount
34
Product Categories
5
Delivery Cities
Why Resellers Choose Us
Promo Alliance is built around the needs of independent promotional product resellers. Here's what sets us apart.
Independence
No non-compete clauses. You remain free to buy directly from any supplier at any time. Promo Alliance is an additional channel that saves you money — not a lock-in.
Immediate Discounts
Enjoy an immediate 5% discount on all major suppliers’ standard prices, regardless of your annual spend. No targets, no tiers, no waiting.
Single Account Manager
One dedicated account manager handles all your orders across every supplier. No more juggling multiple contacts and accounts.
In-House Branding
Professional in-house branding capabilities including laser engraving, debossing, digital printing, embroidery, and more — all at competitive prices.
Our Office
Johannesburg Office
Ready to Join?
Become a Promo Alliance member and start enjoying immediate discounts, dedicated support, and in-house branding services.
Register Now